From the first reading I took that blogs are a different form of literacy than other writing. They’re usually in a more casual tone as well.
The hardest part of running a blog is writing something that people will want to read, and it will make sense for them to read. Even if not many people read the blog, you should still write as though people are, to make sure that it makes sense. This also helps to increase the number of people reading the blog, because it will be more interesting, and draw in more people.
Blogs can also be linked to each other, which can help your blog get more attention from a more popular one.